A Truce in the Chore Wars
December 4, 2012, 6:39 p.m. ET
By ELLEN BYRON
In Ellen Byron's Wall Street Journal Piece named "A Truce in the Chore Wars," the readers learn about a change in the dynamics of a household. Historically, women have been known to have taken the role of keeping the house clean and the chores under control. However, recent statistics show that men, as a result, of being unemployed have taken some of the burden.
As a result, brand marketers are recognizing men as a valuable customers more and more. Even companies such as Tide, have refocused and revamped their advertising and promotions to appeal to men and teach them the way of their products.
The change in pace is intended to reflect a more modern household and rid any past stigmas of men who get involved in cleaning chores.
At this juncture, the readers see that while the statistics show the change in male's household roles, advertising and marketing managers must appropriate adapt their products to change in consumers.
I find this article really interesting. Growing up even in a modern time period where people have such strong opinions on gender equality, I saw the change looming for some time. However, now that the margin is closing between men and women's roles, I am kind of taken back.
I know that personally in my families household, my mother takes control of all household chores like laundry, dishwashing, and etc., so I do not see the change in statistics as a direct reflection of my experiences. With that being said, it makes sense. Women are pushing forward into the workplace more than ever and the unemployment rate has definitely influenced these numbers.
As the economy is definitely a factor in these circumstances, most specifically, the unemployment rate, I cannot say I see a change coming anytime soon. If anything I think that the gap between males and females role in the household will merge closer together.
I find this article really interesting. Growing up even in a modern time period where people have such strong opinions on gender equality, I saw the change looming for some time. However, now that the margin is closing between men and women's roles, I am kind of taken back.
I know that personally in my families household, my mother takes control of all household chores like laundry, dishwashing, and etc., so I do not see the change in statistics as a direct reflection of my experiences. With that being said, it makes sense. Women are pushing forward into the workplace more than ever and the unemployment rate has definitely influenced these numbers.
As the economy is definitely a factor in these circumstances, most specifically, the unemployment rate, I cannot say I see a change coming anytime soon. If anything I think that the gap between males and females role in the household will merge closer together.
Topics: Advertising, Statistics
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