A New Wildlife Magazine Aimed at the Very Young
By GREGORY SCHMIDT
Published: December 2, 2012
In the New York Times article, "A New Wildlife Magazine Aimed at the Very Young," Gregory Schmidt announces that National Wildlife Federation is expanded their Ranger Rick Magazines for a younger market. Following the successes of Ranger Rick, NWF has created the Ranger Ricky Jr. Magazine, featuring Ricky Raccoon.
The idea branches from a growing interest in ecology. With that trend in stride, the executives at NWF saw an opening to teach young kids who are interested in animals. While providing facts and pictures, the magazine will also have activities for children to try in their own environments.
Following the suit of the young curious children, NWF has strategically gave Ricky Raccoon a similar attitude. Schmidt explained: Unlike Ranger Rick, who serves as an educator, Ricky is more eager and curious, Ms. Collins said. “Ricky is just as amazed and awed by these animals as our readers are,” she said.
The curiosity of Ricky paired with the technologically advanced app available for iPad gives children opportunities to explore the african planes and discover information about a variety of animals.
Originally, I did not think this expansion was a smart idea. I mean a magazine targeted at four through seven year olds seems kind of pointless. However, as I continued to think about it I realized it is kind of brilliant.
How many times do young kids want to play in their parents or older siblings "toys." These toys such as iPhones, iPads, or laptops rarely provide four to seven year olds with activities that can keep them entertained or intrigued. I feel with this app that will change. Kids love animals and they love to learn. This magazine gives them opportunities to be entertained with both. Therefore, I think that once enough kids find out about Ricky Raccoon it will spread like wildfire to the youthful population.
Topics: Product adaptation, Expansion, Digital Technology
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