Nintendo's New Wii Has TV Ambitions
By DAISUKE
WAKABAYASHI, SHALINI
RAMACHANDRAN and DREW
FITZGERALD
Following a year or net loss, the
Japanese based company Nintendo is looking to utilize several marketing
strategies to improve their consumer outreach and success. The Nintendo Company is hopeful that the
revamp of their popular product the Wii, which has sold around a hundred
million devices worldwide, will allow the company to regain some of the market
that has been lost to smartphones and tablet games. To counter the
technological shift that has altered the gaming console market, Nintendo has
integrated social media, amazon, and Netflix through its new Nintendo TVii
system. With these new features, design, and capabilities, the Nintendo Company
is hoping to have applied a product differentiation strategy. Another part of
their strategic is the selection of the release date for the Wii U. Having
picked November 18, also known as, the beginning of the holiday season,
Nintendo executives are hopeful that their product will create a holiday buzz.
In the end, the Company believes that their strategies of combining tradition,
with their adaptation to the market, and the exciting new technology will lift
them from their recent struggles.
“As part of its broader entertainment
strategy, Nintendo aims to use the controller, known as the GamePad, as a
next-generation remote control that can navigate through online video and
traditional TV options in one place while connecting users to social media. “
Personally, I do not see this product as
having a dramatic impact on the market, and for several reasons. I understand
their marketing and business decisions, and see what their objective is,
however, I just do not believe there is enough room in the market for another
console.
For starters, at three-hundred dollars value the Wii U will be a costly endeavor for people to purchase during these tough economic times, especially because none of their new technology is that outstanding. And although, I think it was wise to include social media outlets and Netflix to the product; these are both already incorporated to other products such as smartphones, tablets, and laptops. With that being said, I highly doubt many people will go out of their way to purchase another item that can perform the same tasks. Quite honestly, I think the gaming-console market has shrunk, and Nintendo’s percentage of that market has shrunk even more severely. Previously, Nintendo’s biggest competition was simply PlayStation and Xbox, and if that was not enough IPhone’s collaboration with interactive games have completely knocked them down the totem pole.
Arguably, despite the fact that some of their decisions will garner some attention from fans, especially a pairing the release with a new release of Super Mario Brothers, in the end, I do not believe it will be enough to create a big enough ruckus to disrupt the current standing of companies involved in this market.
WSJ ARTICLE
For starters, at three-hundred dollars value the Wii U will be a costly endeavor for people to purchase during these tough economic times, especially because none of their new technology is that outstanding. And although, I think it was wise to include social media outlets and Netflix to the product; these are both already incorporated to other products such as smartphones, tablets, and laptops. With that being said, I highly doubt many people will go out of their way to purchase another item that can perform the same tasks. Quite honestly, I think the gaming-console market has shrunk, and Nintendo’s percentage of that market has shrunk even more severely. Previously, Nintendo’s biggest competition was simply PlayStation and Xbox, and if that was not enough IPhone’s collaboration with interactive games have completely knocked them down the totem pole.
Arguably, despite the fact that some of their decisions will garner some attention from fans, especially a pairing the release with a new release of Super Mario Brothers, in the end, I do not believe it will be enough to create a big enough ruckus to disrupt the current standing of companies involved in this market.
WSJ ARTICLE
Topics: Product Development, Product Adaptation
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